Animo’s co-produced format Celebrity Bainisteoir seized Sunday evening audiences in 2008, as eight non-sporting celebrities were brought in to coach amateur Gaelic football teams to competitive success against each other.
A format which would go on to run for 5 seasons, this series was hugely successful and garnered widespread critical acclaim. Many famous faces featured over the run of the show, and the final series featured a celebrity face-off.
This rival face-off which saw each celebrity paired against a rival celebrity from their own world. It was X-factor versus The Voice as singer Mary Byrne takes on Richie Hayes; the battle of UK reality TV as celebrity traveller and celebrity Big Brother winner Paddy Doherty takes on celebrity-everything Calum Best; the battle of the babes as WAG Jessica Lawlor goes head to head with model Roz Purcell, and it’s a Mr and Mrs Celebrity Death Match as married couple Brian Ormond and Pippa O’Connor go to war on the football pitch.
Celebrity Bainisteoir was a hugely popular domestic series, and was also featured as an international format, Celebrity Manager.