Jameson Irish whisky is one of the world’s most recognisable beverage brands, commanding huge markets in countless countries across the globe.
Animo worked with Jameson to produce a variety of video productions designed to promote their brand and the products. These web videos were intended to be suitable for use on both public and private platforms. This meant that the videos we produced for Jameson needed to be extremely adaptable and available for playback in exhibitions or conferences, as well as on the Jameson website or in-house.
To achieve this objective, Animo worked closely with the client to ensure that the videos produced matched their needs specifically. We decided to use the colour green as a strong thematic colour throughout all of the productions, as it is heavily associated with the brand.
We also incorporated infographics and small, digestible pieces of jargon-free information into some of the content to ensure the universal audience appeal of the videos.
