Boston Scientific are global innovators in the research, discovery, and production of cutting edge medical solutions. The products and technologies they create are used to diagnose and treat a wide range of medical conditions, including heart, digestive, pulmonary, vascular, urological, women’s health, and chronic pain conditions. They continue to innovate in these areas, and are currently extending innovations into new geographies and high-growth adjacency markets.
Boston Scientific approached Animo to produce digital content which highlighted the work that was being done in their plant in Cork. Using scenic shots of the city and it’s surrounds, Animo used an informative voice over to show audiences why Cork is the ideal location for a Boston Scientific plant.
This digital production also featured interviews with some key staff in the Cork plant to give the audience a sense of the personality and expertise that exists within the plant. This added a human element to the company’s image, and worked towards meeting the client’s objective of fostering a favourable image of the company for outside audiences.
