Bord Bia asked Animo to produce a series of short marketing videos that could show international audiences the history and development of Ireland’s food industry, making it appear attractive to foreign investment.
We created a series of digital videos under the concept of ‘The Producers’. This storyboard concept was designed to appeal to the traditional images of Ireland, but also recognised the high-tech, scaleable food ingredients industry that has been fostered in Ireland in recent times.
These video productions can the clear impression of Ireland as a ‘food island’, focusing on different unique aspects of the Irish foodscape like crab fishing and whisky production. This range of promotional videos worked together to foster a beneficial image of Ireland as a land of culinary ingenuity, which met the objectives of the client, Bord Bia.
See our full range of videos for Bord Bia on our Vimeo site.
